How to Fundraise

Fundraising is easy if you do it the RIDE way! Follow our five simple fundraising steps below...

1. Set up Your Fundraising Page

Your personal fundraising page is where donors will go to give to you online. Make sure it's ready by uploading a picture of you smiling (people love that!) and write a short welcome message to explain why you are participating.

Remember: Say what you are doing! With RIDE Freestyle, there are so many more fundraising activities to choose from, so it's important to share that on your fundraising page. Are you riding, walking, hiking, singing, knitting, quilting? Your fan club wants to know, so fill them in and post some pics!

Login to Fundhub to do this - click on Profile on the left menu bar.

2. Write your fundraising email

To fundraise well, you need to ask well. So, take a few minutes and write the email you'll send to each donor personally. Use the email templates in Fundhub for inspiration, and definitely remember to include the link to your personal fundraising page so they can respond online.

A good fundraising email is:

  • Direct: A few words of greeting followed by "I'm emailing to ask for your support" is a good idea
  • Short: Don't exhaust your donor with a 2000 word essay - shorter is always better
  • Honest: Explain why this event is important to you and a little bit about who you're helping
  • Linked: Be sure to include a link to your personal fundraising page so people can click and give

3. Make a list of potential donors

Make a list of potential donors you could email. Resist the urge to answer for them - let them decide whether to give or not! Just press that send button... and relax. Your job is done - you asked them to give, which is what good fundraisers do.

4. Email each donor personally

Sending a mass email is easier, but sadly, they almost never work. Take the time to carefully copy and paste your email and edit each one personally. That way your friends know you are serious and will likely respond by giving seriously to you too.

Pro tip: If they don't respond right away, don't assume they're saying no - ask one more time to remind them.

5. Say thank you

Make sure you say thank you by email or phone. It's more than good manners - it lets them know that you noticed their generosity and are thankful for their help. It rewards your donors with your gratitude, and may even help them say yes next year when you ask them again!

For some excellent fundraising campaign ideas, click here!

Got questions about the Ride for Refuge? | 1.877.743.3413