How to Fundraise

Fundraising is easy the RIDE way! Follow our five simple fundraising steps below...


1. Set up Your Fundraising Page

Your personal fundraising page is where donors will go to give to you online. Make sure it's ready by uploading a picture of you smiling - people love that! - and write a short welcome message to explain why you are participating. Login to Fundhub to do this and click on profile.


2. Write your fundraising email

To fundraise well, you need to ask well. So, take a few minutes and write the email you'll send to each donor personally. Use the email templates in the Fundhub for inspiration, and definitely remember to include the link to your personal fundraising page so they can respond online.



A good fundraising email is:

  • Direct: A few words of greeting followed by, "I'm emailing to ask for your support" is a good idea
  • Short: Don't exhaust your donor with a 2000 word essay - shorter is always better
  • Honest: Explain why this event is important to you and/or the people you are helping
  • Linked: Be sure to include a link to your personal fundraising page so people can click and give


3. Make a list of potential donors

Make a list of potential donors you could email. Resist the urge to answer for them - just press that send button and relax. Your job is done - you asked them to give, which is what good fundraisers do.


Step 4. Email each donor personally

Resist the urge to send a mass email, they almost never work. Take the time to carefully copy and paste your email and edit each one personally. That way your friends know you are serious and will likely respond by giving seriously to you too.



Pro tip: if they don't respond right away, don't assume they're saying no - ask one more time to remind them.


5. Say thank you

Make sure you say thank you by email or phone. It's more than good manners - it rewards you donors with your gratitude and prepares them to say yes next year when you ask them again.


For some excellent fundraising campaign ideas, click here!

Got questions about the Ride for Refuge?
info@rideforrefuge.org | 1.877.743.3413