Why five donors?
Because getting 5 donors makes you a fundraising hero. You're putting yourself out there in a big way and making your participation count. You can't predict what your donors will give, but chances are your results will be fantastic! And if everyone like you gets 5 donors, the charity you're fundraising for will do great and get 5 times the attention!
Yeah, but why 5 specifically?
Well first, it just sounds cool. But also, the average donation in the RIDE is fifty bucks or so - some lower, some higher - and so we think it's a great way to think about hitting your goal.
Where do I even start?
Update your personal fundraising page with two important things:
When the donors you ask come to your personal fundraising page, they'll a) love seeing your face, and b) enjoy reading your 'why'.
Where can I find 5 donors?
Here is the secret to fundraising success. Ready? You'll need to ask some people. That's really it! Here's some stress-free suggestions to Get 5 donors, easy:
Donation #1: The easiest one - make a self-donation first! That takes you from merely registered to committed - people will see you're serious when they come to your personal fundraising page. Boom, you're 20% there!
Donation #2: Email your mom, dad, grandma, or favourite uncle, and ask for a donation. Explain why you are walking and why giving encourages you and helps your charity, which in turn helps your community. They love you - they'll give. Voila, 2 donors down!
Donation #3: Look your best friend in the eye, explain what you're doing, and ask for $50. They've got the money, you know they do - what are friends for?While you're at it, go ahead and ask them to join your team. Look at you - 3 donors already!
Donation #4: Cozy up to your crush/spouse/general bae all cha-cha smooth and ask them for a donation commensurate with their love for you. They might expect you to give too if they're walking, but hey, all's fair in love and fundraising, right?
Donation #5: Connect with your favorite work friend or boss, tell them how you are humbly making a difference in your community, and ask them for a donation. They'll give to you because they feel honoured that you're asking them, and because they're proud of you for being a world changer.
Grab your phone or a pad of paper and write down your top ten list. Use our idea generator below to prompt your brainstorming. Remember, people like supporting people they know, so your top ten list should only include people you know.
Favourite top ten list candidates might include...
Pros: This campaign helps you focus your efforts. You don't have to ask dozens of friends - just a few favourites.
Cons: You may be limiting your fundraising success, but if this approach gets you going, that's all that matters. Enjoy!
Bonus tip: Make a donation or pledge to your own campaign before you email anyone. Enjoy being generous. Feel those endorphins swell in your big ol' heart. Nice eh?
Pros: You register and fundraise all in one short week. Quick and painless.
Cons: Some people don't respond quickly or only respond on second emails or calls. It's possible you'll leave some money on the fundraising table by narrowing your campaign to a week, but if you are busy and just want to get this off your to-do list, this campaign will work well.
That's it! You don't care who they are or how much money they may or may not have - everyone will be asked to give $25 exactly.
Pros: Your ask is low but valuable, clear and understood to the donor, and an easy level for most to fulfill. "Well gee," they'll say to themselves, "I gotta at least have 25 bucks around here someplace."
Cons: You may get less than you should from some, but that should be offset by those who think you are worth more than $25.
The $25 Ask Email Template:
This fall, I'm joining the Ride for Refuge to raise money for ______________ (charity name) who does great work with ____________ (charity cause).
I'm emailing to ask you for a $25 donation in support of my efforts. Would you be willing to support me this much?
Click the secure link below to give via Paypal or credit card - your $25 donation will be receipted immediately.
If you have any questions please ask - I'm excited to be doing this and appreciate your support.
Bill "The Thrill" Gates
It's a fun way to get your donors' attention and personalize their support. For example:
Pros: If nothing else, it will grab their attention and they'll almost always need to respond - especially if you contact them personally.
Cons: Some people won't get how funny or creative you are. That's fine, send them "Shake it Off" by Taylor Swift and move on.
It's called a "blanket campaign" because it covers absolutely everything. Your friends, family, workmates, school buddies, etc. will all know without a doubt that you are involved in the RIDE because...
Pros: The shotgun approach works. People will respond and you'll have a ball doing this.
Cons: You will choke people's news feeds and people might get tired of your posts. You know the drill, shake it off...
Remember all those friends you supported this year who were fundraising? Remember those? The one for cancer, ALS, their school equipment, church mission trip, etc.? Well, now it's your turn to leverage all that goodwill you sowed with your generosity. This is reciprocity at its finest. It's their turn to give to you!
So, brainstorm your list of friends. Search your email client for tax receipts and fire off some personal emails to all those you supported. Then watch the money come in.
Pros: It works.
Cons: It only works if you've been giving, so umm, yeah...