This year we are launching with what I feel are some very exciting and necessary changes, including:
Here’s what you can expect with #ride22:
The RIDE has a rich, inspiring history of hosting large events that involve and benefit multiple charities. Beginning this year, each in-person RIDE location will be run by one local charity exclusively for its own riders + walkers. We’ll still have a large family of RIDE charities across the country, but each one will now host its own in-person event. When you register this year, the location/charity you choose is where your fundraising will go. #simple
This “one charity per location” event format will allow each charity to really dig in and make the RIDE a signature fundraiser every year. With each charity running its own RIDE event, they will enjoy a home-field advantage, with the opportunity to rally their local community of teams, participants, and sponsors. The spotlight will now be much more on the charity and its impact in the community... as it should be.
You may or may not have noticed, but over the years the RIDE opened its arms to more and more wonderful charities, with teams fundraising for a more and more diverse set of refuge-adjacent causes. In order to deliver on our mission and vision, moving forward the RIDE will now partner with charities that more specifically serve people seeking refuge from danger, hardship, and abuse. The RIDE will continue to serve a wide swath of charities, but you’ll notice the sharper focus in our communications and on our partnering charity list.
Since the RIDE is placing more focus on refuge, we felt it was time to rethink our logo to reflect that important change. As a result, we’ve launched this year’s campaign with a bold new logo. The new logo borrows from the strong brand elements of our past, but places them in a striking new setting. Our signature tri-coloured stripe (yellow, orange, and blue) now form a road – signifying the long and lonely road one may walk in search of refuge; the path toward safety, dignity, and freedom that our charity partners provide; and the road that you, our beloved participants, take – on foot and on bicycle – in support of those who need our help. Because, you know, it was never about the ride... it was always about the refuge. I hope you like it.
This year, your activity options include biking 10 or 20 km or walking 2.5 or 5 km. This family-friendly format provides more people with an accessible way to participate, helps our partners better manage the event’s physical risks, and reduces the volunteer load. As well, we wanted the event to be shorter so that the majority of you could be in and done in about three hours from start to finish. Nice, eh?
To close (finally, this email has gotten way too long I know), whether you are an old RIDE friend or a new-this-year participant, I’d like to thank you for being so caring and compassionate.
Since 2004, this little bike event that started out with just 25 people in a sleepy town has raised over $22,000,000 dollars. The cause we fundraise for in this event serves some of the most vulnerable people in our country, and on our planet. Your generosity truly matters.
Thank you again.
One for all,
CEO, Blue Sea Foundation